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Mangaldeep Agarbatti

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Mangaldeep / ITC is India's no. 1 Dhoop brand and second largest Agarbatti brand with annualized consumer spend of over Rs 800 Crores. As part of ITC's business strategy of creating multiple drivers of growth in the FMCG sector, the Company commenced marketing Agarbattis (Incense Sticks) sourced from small-scale and cottage units in 2003. 

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